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In 1957 Gala unveiled the "Lipline" - an interchangeable lipstick in pencil form. It was much faster that the old method of applying lipstick with a small brush, and opened up a market of women who previously hadn't used makeup because of the time involved in putting it on. To increase their appeal to younger shoppers, Gala copied the French and Italian designers by blending titanium into their lipsticks, to create a shimmery, pale look, and introduced new colours, such as silver and green (mind you, anything that wasn't red in the late 50s was considered a new colour?) In 1959 they extended their innovations to face powder, which had always been available in either pink or yellow...
        
        
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In 1957 Gala unveiled the "Lipline" - an interchangeable lipstick in pencil form. It was much faster that the old method of applying lipstick with a small brush, and opened up a market of women who previously hadn't used makeup because of the time involved in putting it on. To increase their appeal to younger shoppers, Gala copied the French and Italian designers by blending titanium into their lipsticks, to create a shimmery, pale look, and introduced new colours, such as silver and green (mind you, anything that wasn't red in the late 50s was considered a new colour?) In 1959 they extended their innovations to face powder, which had always been available in either pink or yellow...
        
        
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