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They have been able to create an emotional connection with their target market through clever marketing campaigns. This is unusual, especially in a category where brand switching is rated at very high.
Another interesting fact is again, the overall margarine market and butter market segments was quite diverse, Becels target market was shockingly close to that of the butter market...
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They have been able to create an emotional connection with their target market through clever marketing campaigns. This is unusual, especially in a category where brand switching is rated at very high.
Another interesting fact is again, the overall margarine market and butter market segments was quite diverse, Becels target market was shockingly close to that of the butter market...
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