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M&S showed particular strength and popularity among the over 55's achieving 14.4% of votes, reflecting both the loyalty of this age group and the powerful heritage of the M&S brand. ?
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Fiona Bell, business director of TNS FashionTrak, comments: "The broad targeting of the product offering, together with the wide distribution of its outlets, are key factors in M&S winning this award...
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M&S showed particular strength and popularity among the over 55's achieving 14.4% of votes, reflecting both the loyalty of this age group and the powerful heritage of the M&S brand. ?
?
Fiona Bell, business director of TNS FashionTrak, comments: "The broad targeting of the product offering, together with the wide distribution of its outlets, are key factors in M&S winning this award...
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A CASE FOR BRAND LOYALTY
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Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon
True Brand Loyalty
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When Launching A New Product, It Is Better To Pursue A Brand Extension Strategy, Than To Develop A New Brand
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