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Miscellaneous
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| Number of pages / Number of words: |
20 / 5330 |
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Pedigree: Many luxury brands have a rich pedigree and extraordinary history that become an inseparable part of the brand story.
8. Public Figure: The role of public-figures or celebrities endorsement can be observed to be more skewed towards the aspiring and accessible luxury brands.
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Luxury Market in India:
With a growing millionaire base in India, the luxury market is growing annually at around 35% CAGR (ET, 10th Aug, 2008)...
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The World Wealth Report, 2008 states that the high net worth individual (HNI) growth was highest in India for 2007 at 22.7 %. The growth in the luxury segment ensures that even new brands keep stepping in from time to time on home turf.
Source: Capgemini Lorenz curve analysis, 2008
According to a survey done by KSA Technopak, it is estimated that 1...
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