Buy custom Loyalty Programs in Indian Retail
Essay's paper info
| Topic: |
Miscellaneous
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| Number of pages / Number of words: |
11 / 2805 |
Essay's paper body
Encouraging shopper's involvement through interactive opportunities.
Page 6 of 21
Rewarding shopper through involvement activities such as invitation to special events, parties, inviting customer ideas for advertisements /new products etc.
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Benefits
Retailers all over the world have recognized the significance of loyalty programs as an effective marketing and promotion tool...
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Loyalty programs if designed and implemented effectively can provide both tangible and intangible benefits (or should we say short term and long term benefits!) .
Tangible benefits include increased sales and footfalls in the stores, wider customer base and retention of high worth customers. There are other intangible and long term benefits like strengthening of customer relationships and reinforcement of retailer's brand and value proposition...
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