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Short Articles
Let's work through an example, using the following values for our cost-benefit metrics:
* Short articles:
o 600 words, meaning a cost of 3 minutes to read (assuming a reading speed of 200 wpm)
o 7 benefit units gained from reading each article
* Long articles:
o 1,000 words, meaning a cost of 5 minutes to read
o 10 benefit units gained from reading each article
* Finding a new article to read: 1 minute
The following chart shows how the accumulated benefit units increase as a user keeps reading short articles (blue curve) or long articles (red curve):
Cost (x-axis) and benefit (y-axis) of reading long vs...
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short articles.
The dots on the curves represent points of change — that is, when the user stops reading one article, starts searching for something else to read, and starts reading the next article. No benefit is gained during the user's search time.
(Here, I use the term "search" to indicate any user activity aimed at finding the next interesting article, whether it's using a search engine, a site's navigation system, or any other method of finding the next thing to read...
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