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Lincoln is committed to providing substantial value to all of its stakeholders.
SWOT ANALYSIS
STRENGTHS
? Very satisfied, dedicated and talented employees
? Worldwide manufacturing
? Superior technology
? Commitment to quality
? Incentive performance system
? Customer’s interests were held as more important than the stockholder’s
? Low prices kept customers pleased
? Exceptional quality (one Lincoln distributor said he sold hundreds of Lincoln welders without even one return
? Good relationships with unions
? Lincoln would guarantee a price quote in writing
WEAKNESSES
? Having to go public after nearly 100 years
? The incentive pay scheme needs some updates
OPPORTUNITIES
? Try to regain the its long-time standing as a privately owned company
THREATS
? Stockholders could threaten with the need for a traditional pay scheme and this could interfere with the excellent relationship that Lincoln Electric has with its employees
ALTERNATIVES, RECOMMENDATIONS,
AND IMPLEMENTATION
There is really nothing that Lincoln Electric Company can do that has not already been done...
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Lincoln Electric Company never had a loss until it’s over sea operations began to suffer in 1992. During the global organization, Lincoln’s employees voluntarily postponed their vacations in order to meet customer demand. Sales records have been set for every quarter since mid 1993. The only area that I see that could be changed is the way that the employees are compensated...
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