Buy custom Leasing luxury - Clubs as alternate warrantors for durable goods
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Other reasons to borrow instead of buy: insurance and taxes (notoriously high in Italy, for instance). Such luxury "gives you pleasure, you can discuss it with friends, you can appreciate it," Schmid said.
A broad offer behind a masked price
An exclusive and vaste range of products is offered to the club members, as we shortly described before...
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The points mechanism allows the club to mask every single price behind the entrance fee, that becomes una tantum once in the club. As everyone can see through their website, no prices are shown, which is in the direction of a real luxury strategy. In coherence with that, they exploit in a smart and efficient way their web resource: they exploit the site as an informative portal either to attract and interest newcomers and to let members check every possible service as soon as it is available...
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General points of the essay
A murky outlook for luxury goods
Bag Borrow or Steal
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India's growing prosperity opens up a new market for luxury-goods firms
Indian Consumer Durable Industry
Indian luxury goods buyers set to treble by 2010
Integra leasing
LVMH: Diversification strategy into luxury goods
Leasing Vs Buying
Leasing Vs. Buying
Luxury Selling: Strategies to sell Luxury Cars
Lvmh And Luxury Goods Marketing
Salary Caps, Luxury Taxes, and Revenus Sharing
Leasing luxury - Clubs as alternate warrantors for durable goods
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