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Skype has been undergoing total quality management to retain its customers by constantly upgrading the quality of videos with Skype beta version and cooperating with Logitech, believing "The experience is so good, it might be better than being there".
SkypeIn, one of the main services of Skype, is used extensively at work to communicate within the organisation and clients overseas by video-conferencing...
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Skype had a reputation for zero faults since its inception but in August 2007, Skype suffered a major outage resulting in complaints on having to use other ways of communication such as landline and other VOIP providers - Google Talk, one of its main competitors. This is Skype's marketing environment, where it has no control over, that affected the ability to maintain relationship with target customers...
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