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This part of the market research proves to be vital to keeping the customers loyal. If Kudler’s plan in 2006 is to rely on word of mouth to bring in new customers, they need to identify what parts if customer service they are lacking in and fix them. When asked if the merchandise sold is a good value for the money, 26 people out of 68 or 38...
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In 2003, 29 people out of 63 or 46.03% disagreed with the same question. This type of market research is helping Kudler find out the pricing deficits facing them as indicated by the market.
In order to bring in cheaper prices for the customers in 2006, Kudler is implementing 3 new phases of the customer experience...
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