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Even so, there are standard components you just can't do without. A marketing plan should always have a situation analysis, marketing strategy, sales forecast, and expense budget.
? Situation Analysis: Normally this will include a market analysis, a SWOT analysis (strengths, weaknesses, opportunities, and threats), and a competitive analysis...
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The market analysis will include market forecast, segmentation, customer information, and market needs analysis.
? Marketing Strategy: This should include at least a mission statement, objectives, and focused strategy including market segment focus and product positioning.
? Sales Forecast: This would include enough detail to track sales month by month and follow up on plan-vs...
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