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This is in an attempt to distinguish the company as on that has established itself and also provides quality products. Those who produced this page may not have taken into consideration the possibility that loyal Post Purchasers may not know that Kraft is Post's parent company and must go through Kraft's web sight to access Post's page...
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Breakfast cereal is a product that requires little involvement on behalf of the consumer. The customer knows likes and needs and bases his purchasing decisions of them. One consumer may like cereals with a lot of sugar while others may look for those high in fiber. Once a consumer finds a cereal that he/she likes they tend habitually purchase it...
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As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept.
Distinguish between shareholder and stakeholder in a business context. Comment on the influence of shareholders on the management of a company and its allocation of rewards.
Marketers frequently adapt and change the well established marketing theoties and models
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