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Kellogg generates the majority (66%[2]) of it's revenue in North America which consists of the United States and Canada. The company's North American division is further subdivided by product type including cereal (25% of 2006 sales), snacks (30%), and frozen and specialty categories (12%). Kellogg International generates the remaining 34%[3] of sales and consists of three regional operating segments: Europe (20%[4]), Latin America (8%[5]) and Asia Pacific (6%[6])...
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Kellogg International generates the remaining 34%[3] of sales and consists of three regional operating segments: Europe (20%[4]), Latin America (8%[5]) and Asia Pacific (6%[6]).
[edit] North America (66%)
[edit] Cereals (25%)
Kellogg generates the majority of its revenue in the United States and Canada[7]
Kellogg North American and International cereal operations account for more than half of sales and are dominant forces in both markets...
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