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170000 per choupal. Another Rs. 100000 was spent on people , travel, software and training.
Computer Kit:
? Internet connectivity
? Site dedicated to farmers
? Weather Page
? Best practices
? Crop information
? Market information
? Q&A Forum
? News page
Sanchalak:
Sanchalak was a person from the village itself highly respected in the locality who was trained thoroughly and his his house became the centre for all e-choupal activities under his guidance and supervision...
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His key role is summarized below:
? Manage Internet kiosks
? Posting weather forecasts & mandi transactions
? E-Mailing demand to ITC
? Equipped by ITC with tools to perform quality comparison
? Principles
Reorganizing the Supply Chain:
? ITC convinced Govt. to legalize purchasing outside the mandis
? Instant cash on delivery
? Reimbursing of transportation cost incurred by the farmer
? Price discovery at village level
ITC Hubs:
? ITC's shop for commodity exchange between farmer and the company
? Located within 30 Km distance of every targeted farmer
? Farmer received cash on delivery
? Transportation Cost was reimbursed
? ITC sold soya oil through these channels convincing the farmers that it was their oil from their own beans
? Hub was also used for selling essential commodities to farmers like fertilizers, pesticide, sowing seeds, lanterns etc...
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