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It is often deeply biased, and holds negative connotations of being a manipulation of public opinions.
‘Damage control’ however, is of a lesser extremity in that it refers to an effort to restrict or lessen damage caused by an issue to an organisation, with the same objective of maintaining or improving an organisation’s image or reputation...
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They all take a similar stand: Public Relations in general – and issue management techniques in particular – can be used improperly or unethically for the misinterpretation or distortion of issues that are a genuine public concern.
It appears that part of the problem with issue management is the context and language that is used...
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General points of the essay
Issues Management: Spin or genuine commitment?
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