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It is probable some of the people who might shop regularly at a fine store like Tiffany would not regularly venture into a WalMart, and vise versa. What are Tiffany's strengths? Upscale fine jewelry at high prices, individualized service and appeal to the highest economic groups. What would happen to WalMart if they tried to appeal to Tiffany's customers? And, what would happen to Tiffany if they attempted to appeal to WalMart's customers? In both cases, they would likely lose focus, change the business model to the point where they could well lose their major customer base and suffer in the process...
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What would happen to WalMart if they tried to appeal to Tiffany's customers? And, what would happen to Tiffany if they attempted to appeal to WalMart's customers? In both cases, they would likely lose focus, change the business model to the point where they could well lose their major customer base and suffer in the process...
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My internship
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