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A strategic change would take place in 1973 with the company placing concentration for its future on a small group of brands: International House of Pancakes, Love's Restaurants, Orange Julius, Sawyer Business Colleges and The Bryman Schools. The 1970's would also witness the official "adoption" of IHOP for International House of Pancakes when in 1973 a new marketing program was undertaken utilizing the acronym IHOP for the first time...
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In 1975 the company would essentially complete its strategy of turning International Industries back into a restaurant franchiser and operator by divesting all remaining non-food businesses. In addition, the Orange Julius subsidiary was sold allowing the company to focus on it's most successful brands IHOP, Love's Restaurants and Copper Penny...
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