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1. Consumer decision making is a central part of consumer behavior, but the ways people evaluate and choose products vary widely, depending upon such dimensions as the degree of novelty or risk related to the decision. Consumers are constantly faced with the need to make decisions about products. Some of these decisions are very important and entail great effort, whereas we make others on a virtually automatic basis...
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1. Consumer decision making is a central part of consumer behavior, but the ways people evaluate and choose products vary widely, depending upon such dimensions as the degree of novelty or risk related to the decision. Consumers are constantly faced with the need to make decisions about products. Some of these decisions are very important and entail great effort, whereas we make others on a virtually automatic basis...
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