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Target is also a fearsome competitor, offering fashionable items at reasonable, but not the lowest prices.
Competition is not the only source of Kmart's consistent poor performance. Another reason is that Kmart's never had a marketing strategy. Kmart needs a structure to guide its decisions in pursuit of performance objectives...
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They should have focused on just being in the market, as well as protecting its geographic advantages. Nevertheless, the company continued to open new stores and bought several specialty chains, including sporting goods, office supplies, and bookstores. While buying all these specialty chains, conditions at their existing locations declined in cleanliness, service quality, and the selection of merchandise all became problems...
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