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| Topic: |
Miscellaneous
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| Number of pages / Number of words: |
18 / 4926 |
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In an effort to revitalize the company, the Harrison-Keyes Board of Directors recently hired a new CEO.
Describe the Situation
Issue and Opportunity Identification
What exactly is the problem with chain bookstores? They’ve probably increased the total number of bookstores in the US, and they seem to offer a wide variety of books...
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What is important to publishers, though, is not the number of bookstores in the country, but the number of book buyers. Every independent bookstore in America has a person or group of people in charge of deciding which books to order from publishing companies. Thus, if there are 500 independent bookstores, there are 500 autonomous buyers placing orders, and publishers can sell them a wide variety of books because they all have different tastes...
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