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H-D Financial
Services makes it easier to own and finance the bike of your dreams.
Promotions at motorcycle rallies.
Opportunities
Recovering economies in US and Asia / Pacific
Increase in motorcycle usage every year
Increase in transportation and traffic problems
Sponsorship for racing activities and special promotional events and major motorcycle consumer shows and rallies...
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H-D motorcycles have the highest resale value of any other motorcycle company
High resale value also correlates with high sales, since consumers know that they get out what they put into their investment.
H-D products are in compliance with all applicable environmental regulations and standards
Using almost all new technology in production (V-Rod)
HOG (largest motorcycle club in the world) and BRAG (Buell Riders Adventure Group)
Strong company culture
Brand loyalty and perception
American Culture
Brand stretching success
Strong dealer network
Growing financal resources
TechnologyThreats
Weaker global economy
TQM practices
High cost of manufacturing because of steel usage
Bush's steel tariffs
Highly competitive market
Negative image about motorcycles
The attack of Japanese competitors through improved quality and low price strategy
Aging customer base and dramatic increase in older bikers' deaths
Rapid changes in consumer preferences
Whether it be golf memberships or extensive travel packages, substitute products are everywhere...
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General points of the essay
About Harley Davidson
Case 21 Harley Davidson
Harley - Davidson Inc. Motorcycle Industry
Harley Davidson Marketing
Harley Davidson SWOT
Harley Davidson edit
Harley davidson Str analysis
Harley davidson analysis
Harley-Davidson Inc.
Harley-Davidson case
harley-davidson
The Success of Harley Davidson
Harley Davidson SWOT Analysis
Harley Davidson
Harley-Davidson swot 5 forces
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