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In 2006, BusinessWeek and Interbrand placed Google in the 24th position in their Top 100 Global Brands ranking. The Google brand was valued at $12,376 million in 2006.
Nayantara (2005)
The performance of Google, which debuted using the online auction process in August, 2004, does not suggest that the online auction process served as an efficient pricing mechanism since it did not minimize Google's first day price surge...
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Google's offer price was $85, and it opened at $100--reflecting an 18 percent increase. This increase between the offer price and the open price is much greater than the increase for typical IPOs in 2004, as is evident in Table 2. Indeed, 82 percent of the IPOs issued in 2004 experienced less of a jump from the offer price to the open price than Google did, and the statistics were similar for IPOs issued prior to Google's debut and following Google's debut...
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