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to remain successful, it needs new advertisement and marketing strategies. To attract continually current and new customers, bebe uses an outside advertising agency that produce quarterly ads which are featured in fashion and lifestyle magazines, outdoor advertising, catalog, in-store visual presentation, and on the website (Wikimedia Foundation, Inc...
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Another of bebe's advertisement and marketing strategy is the use of celebrities for visual advertising campaigns. Bebe attracts its customers when its designs appear on trend-setting celebrities. As for Gene One, Charles Jones, the Marketing Officer created a Gene One brand image that is synonymous with technology innovation...
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General points of the essay
“Diesel for successful living”:Branding strategies for an Up-market Line Extension in the Fashion Industry
Advertising: agency & client relationships
Brands Are Continually Changing, But In Certain Cases They Need To Shift Radically To Gain Back Their Customers
Gene one Problem Solution
Making More Money From Less Advertising: Current Trend Of E-Business
Outdoor Advertising In China
Problem Solution: Foundation Schools
Searching for the Right Advertising Agency
Emotional Appeal Used in Visual Advertising
Advertising Strategies
Problem Solution Gene One
Problem Solution: Gene One
Current Advertising Theory
How Are Current Advertising Techniques Used To Manipulate Consumers?
With careful textual analysis of any one media text (for example television advertising, fashion on film, music videos etcetera?) explore the relationship between fashion and mass media
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