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The company acted swiftly to launch the product but did not have a successful launch. Consumers thought they could follow the Apple product name, but when given a more user-friendly phone for a cheaper price, they followed the competition. Consumer feelings have to be considered for launching a marketing plan...
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Consumer feelings have to be considered for launching a marketing plan. The plan will more than likely fail without this research.
The stakeholders involved in global communications include everyone from employees, management, and all internal people, to people outside of the corporation include consumers...
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