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We are currently faced with the dilemma of how to market or Frito-lay's line of dips. Should we categorize our dips only in the 'chip and dip' category or should we actively pursue the 'vegetable dip' category as well? With the significant raise in sales growth from 1981- 1985 with an increase of $57 million dollars, it is obvious that the Frito-Lay's Dips are a highly profitable product line...
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We are currently faced with the dilemma of how to market or Frito-lay's line of dips. Should we categorize our dips only in the 'chip and dip' category or should we actively pursue the 'vegetable dip' category as well? With the significant raise in sales growth from 1981- 1985 with an increase of $57 million dollars, it is obvious that the Frito-Lay's Dips are a highly profitable product line...
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Frito-Lay, Inc.: Subchips Multigrains
Frito Lay case study
Frito Lay
Frito Lays Chip Dip verse Vegetable Dip
Frito Lays Dips Case
Frito Lays Dips Strategic Marketing
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Frito lays Dips
Frito-Lay Dips
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Frito-Lays Dips
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Case 1: Frito?Lay Dips
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