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This will therefore produce a superior product at a price that can compete with top loading washing machines. With the current marketing campaign getting the word out combined with the decrease in price an increase in market share is
inevitable.
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Problem Definition
Frigidaire had problems with the difference in the front loading and the top loading machine with the big difference being the price. Consumers wasn't willing to pay the high cost that Frigidaire had for the front loading machine verses the top loading washing machine. The major problem is the price of one unit and the lack of price savings from this energy/water savings over time to compensate for this higher price point...
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