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Busch, Jr., president of the Anheuser-Busch brewery (Johnson, 1988). In twenty-five years its' sales soared from fewer than 6 million barrels a year to more than 35 million (Johnson, 1988). In addition to direct profit, alcohol also indirectly increases profit through increased attendance. In 1974, when the Cleveland Indians' fan attendance was down, the owner implemented "Beer Night" where they sold beers for 10 cents at the first game of a three game series against the Texas Rangers (Berger, 1990)...
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In 1974, when the Cleveland Indians' fan attendance was down, the owner implemented "Beer Night" where they sold beers for 10 cents at the first game of a three game series against the Texas Rangers (Berger, 1990). Attendance was up by 3500. The night turned out to be the first and last "Beer Night"...
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General points of the essay
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