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Miscellaneous
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| Number of pages / Number of words: |
25 / 6815 |
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Also, there is a growing interest in western consumer brands and luxury products, hence, a lot of scope of higher penetration of coffee retailing chains.
Clearly, with India's middle class aspiring to be in sync with global culture, coffee retailers are looking at expanding their market share by offering that "total experience" -- right coffee, food and ambience with Wi-Fi's and jukeboxes -- to pull customers...
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Coffee drinking was increasingly becoming a statement of the young and upwardly mobile Indians. Coffee bars, an unheard concept till a couple of years ago, had suddenly become big business and coffee bars like Barista, Cafe Coffee Day (CCD) and Qwiky's had become quite popular.
The marketing head, Sudipta Basu at CCD ascertains the fact that customer satisfaction implies successful marketing strategy...
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