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Another issue was the implementation of a new marketing division to reach this untapped market. ETI has previously gotten by through either return customers or word of mouth. A new salaried sales person or advertising scheme may prove to be unsuccessful or the method of the marketing plan chosen could be incorrect considering the firm has never had to market themselves to anyone before...
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A marketing plan that would have a one time fixed cost to create demo CDs of the course. Most people who have heard of online training discovered it on the internet according to the questionnaire, so its reasonable to say most people interested would also have a computer This method would provide not only a way to see if online training is correct for each company but also guarantee every possible consumer is made aware of our product, how it works, and its benefits
Situation Analysis
Industry analysis
ETI (executive Training Inc...
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