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In the real world, there are two prevalent types of market structure ? monopolistic competition and oligopoly.
Monopolistic competition is a type of market structure where there are a large number of firms in the market selling similar but differentiated products. Firms operating in this type of market have very little control over the prices of their products, and so attempt to differentiate their products through product branding and advertising in order to attract customers...
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Firms operating in this type of market have very little control over the prices of their products, and so attempt to differentiate their products through product branding and advertising in order to attract customers. Because of product differentiation, firms are able to have a kind of 'monopoly' over their own brand and thus some price control...
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