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Ads are designed to have an effect while being laughed at, belittled, and all but ignored.
A person unaware of advertising's effect on him or her is precisely the one most defenseless against the ad writer’s attack. Advertisers delight in an audience which believes ads to be harmless nonsense, for such an audience is rendered defenseless by its belief that there is no attack taking place...
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Advertisers delight in an audience which believes ads to be harmless nonsense, for such an audience is rendered defenseless by its belief that there is no attack taking place. In order to raise the level of awareness about the persuasive techniques used in ads is to analyze ads in microscopic detail...
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