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This campaign was proven to be a success; it was judged the best campaign in the Public Service category by the Advertising Agencies Association of Trinidad and Tobago. (Social Report 2004/2005, West Indian Tobacco, pg 27)
? Retail Access Prevention ? They focused programmes on restricting the sale of tobacco products to minors at the point of sale...
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This entailed teaching retailers about relevant laws and ways to preventing sales to minors.
? Education ? They developed programmes that focused on risk behaviour, such as resisting negative peer pressure. They assisted educators, parents and children on how to avoid those behaviours.
? Marketing Issue - tobacco products should be marketed responsibly and directed to adult consumers...
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