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The ability of customers to put the firm under pressure and it also the customer's affects the sensitivity to price changes.
buyer concentration to firm concentration ratio
bargaining leverage
buyer volume
buyer switching costs relative to firm switching costs
buyer information availability
ability to backward integrate
availability of existing substitute products
buyer price sensitivity
price of total purchase
RFM Analysis[1]
The bargaining power of suppliers
Also described as market of inputs...
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Suppliers of raw materials, componants, and services (such as expertise) to the firm can be a source of power over the firm. Suppliers may refuse to work with the firm, or e.g. charge excessively high prices for unique resources.
supplier switching costs relative to firm switching costs
degree of differentiation of inputs
presence of substitute inputs
supplier concentration to firm concentration ratio
threat of forward integration by suppliers relative to the threat of backward integration by firms
cost of inputs relative to selling price of the product
This 5 forces analysis is just one part of the complete Porter strategic models...
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A RELATIONAL STUDY ON CUSTOMER SATISFACTION, TRUST , SWITCHING BARRIERS AND OVER ALL CUSTOMER RETENTION IN THE CONTEXT OF UNITREND LTD.
Customer Acquisition And Keeping Customers In Today’S Volatile Market
Elaborate on what is required before a firm can perfectly Price Discriminate
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