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Strengths, Weaknesses, Opportunities and Threats 34
STRENGTHS 34
WEAKNESSES 34
OPPORTUNITIES 34
THREATS 34
6. Buying Behaviour 35
CONSUMER PARTICIPATION 35
Table 14: Number of Adults Who Ever Buy Electronic Games (% and million adults),
1995-2000 35
Table 15: Amounts Spent on Computer
and Video Systems and Games
(% of adults), 1995-2000 36
PROFILES OF GAMES BUYERS 37
Table 16: Analysis of Electronic Games
Buyers by Sex, Age and Social Grade
in the Last 12 months (%), 1995-2000 37
Table 17: Detailed Analysis of Electronic
Games Buyers by Sex and Number of
Children in Household (%), 1996-2000 38
COMPUTER BUYERS 40
Table 18: Penetration of Personal
Computers for Leisure in the Home
by Function (% of adults), 1995-2000 40
7...
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Buying Behaviour 35
CONSUMER PARTICIPATION 35
Table 14: Number of Adults Who Ever Buy Electronic Games (% and million adults),
1995-2000 35
Table 15: Amounts Spent on Computer
and Video Systems and Games
(% of adults), 1995-2000 36
PROFILES OF GAMES BUYERS 37
Table 16: Analysis of Electronic Games
Buyers by Sex, Age and Social Grade
in the Last 12 months (%), 1995-2000 37
Table 17: Detailed Analysis of Electronic
Games Buyers by Sex and Number of
Children in Household (%), 1996-2000 38
COMPUTER BUYERS 40
Table 18: Penetration of Personal
Computers for Leisure in the Home
by Function (% of adults), 1995-2000 40
7...
Essay fragment
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