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The favourable changes in the political/legal environment prompted the Company to expand business location throughout the country without the need to invest in heavy capital investment, whereas during the mid to late 1990's the business operations of the Company was only limited to its own owned/operated premises/location...
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The protection accorded by the intellectual property laws meant, franchisors risk of technology/patent theft is relatively low, thus encouraging the promotion of its business via franchising through advertising and trade circles, whereas the historical promotion focus would be on selling the products itself, ie: ice-cream...
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