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As a fruit of the campaign, Sears's efforts created more than 35 billion exposures to the Energy Star logo (U.S Department of Energy, 2005). Premier Lightning, a lightning showroom business in California, was able to increase sales due to the increasing interest for Energy Star logo brands like Wilshire and Sea Gull lightning...
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The quality of the lightning and the publicized Energy Star logo helped Premier lightning attract customers and improve competitiveness. General Electric has informed consumers by including information of Energy Star in their widely visited website ( Schwartz, 2006). GE has also included customer rebates and in store promotions of Energy Star products ( Howley, 2004)...
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