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Emirates is a sponsor of sports clubs and events, both at its home base of Dubai and in its overseas markets. It also sponsors the annual Dubai Shopping Festival, the Dubai Summer Surprises and the West Australian Symphony Orchestra. As the airline lacks a "ready-made" clientele in its almost non-existent home market, this type of corporate sponsorship is an effective[specify] marketing tool...
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Emirates is a sponsor of sports clubs and events, both at its home base of Dubai and in its overseas markets. It also sponsors the annual Dubai Shopping Festival, the Dubai Summer Surprises and the West Australian Symphony Orchestra. As the airline lacks a "ready-made" clientele in its almost non-existent home market, this type of corporate sponsorship is an effective[specify] marketing tool...
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