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This PR tactic showed the public that the company was ethically motivated to protect the people at any cost. The decision is estimated to have cost the company over $100 Million (Rehak, 2002). However, the benefit to the company was consumer trust. Upon the return to the market, the PR department issued coupons for $2...
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Upon the return to the market, the PR department issued coupons for $2.50 to get consumers to buy the new product (Susi, 2002). They also introduced a lower pricing plan to attract buyers to their product (Susi, 2002).
To inform the public about the crisis Johnson & Johnson was not alone. Local police in the Chicago are drove around through neighborhoods announcing the danger of the pain medicine and informed everyone that was present of the recall (Bell, n...
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