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They identify with just about anyone looking for fresh breathe.
As you can see advertising can provide more than just a simple promotion in sales. In a world in which are bombarded with media we acquire many of our social cues from the media, so we must be aware to the influences in which they can provide...
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Each of these ads intend to promote the product and the companies image in a positive manner and of course increase sales. However, the GAP ad states that the photograph is a self portrait of the photographer and includes text which promotes indivuality and independent thinking. These elements make this ad very conceptual and would appeal to the informed reader...
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What effect does advertising have on us, what techniques do advertisers use, how does it affect our everyday life and our buying habits?
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