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Miscellaneous
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| Number of pages / Number of words: |
12 / 3131 |
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Culture can have varied affect and influence on the three levels of strategy content.
This section will define vision and mission, describe how they are created and focus on their relevance to the firm. Campbell (1991) believes ‘a vision and mission can be one and the same’, but they are not identical concepts...
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Campbell (1991) believes ‘a vision and mission can be one and the same’, but they are not identical concepts. Vision refers to the future of a firm that is beyond its current capabilities. If a vision is realised then a new vision should be created in order to keep the firm striving for advancement...
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