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He used some experimenting with different flavors and came up with the flavor of Dr. Pepper. Later, a chemist named Robert Lazenby helped further the success of the product by advancing it. By 1904, Dr Pepper was first presented to the public, around 20 million people at the World's Fair Expedition in St...
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Louis. The product's popularity and growth then began to develop (www.DSPU.com).
Through a couple decades of switching names and slogans one finally stuck, "Just what the Dr ordered." This popular slogan began that was brought about around the mid 1980's was a hit. Each year new slogans were being used and packaging was continuing to improve creatively...
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