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The aforementioned substitutes, restaurants and frozen/fresh food producers, would be ready to take advantage of any vulnerability. Should processed foods not be available, such as a stock-out, a consumer could easily substitute frozen foods or, even easier, choose to eat at a restaurant. Although substitutes in this industry are a more expensive option, they are easily and readily available and without the consequence of high switching costs...

Although substitutes in this industry are a more expensive option, they are easily and readily available and without the consequence of high switching costs. However, this threat remains moderate due to brand loyalty and the habitual nature of a consumer's food preparation style. It's also important to note that processed food does have a longer shelf life and is usually more available than the fresh/frozen food substitutes...

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