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The strategies involved are implied in the wording; appease the public. The importance of establishing a strong internal and external rapport through communication is viable in business success.
Overall I feel that it is difficult to lock down a specific definition for public relations because it involves such a broad spectrum of fields...
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Even though all of the fields are trying to achieve the same common goal it is impossible to find one that stands out above the rest. This is a field that constantly adapts to the surrounding environment.
References:
The American Heritage® Dictionary of the English Language, 4th Edition (2005). Public Relations...
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Compare and contrast the strategies of war planning and business planning. What internal (micro) and external (macro) environmental factors or forces are considered important for the success of planning in business and war?
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