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The description of public relations provided by PRSA echoes this point.
Organizations have become increasingly aware that public relations are an integral part of establishing a positive public image. This awareness prompted several companies to begin releasing information to the public such as Corporate Social Responsibility (CSR) statements...
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These statements represent an organization's desire to be sensitive to all shareholders, including suppliers, employees, consumers, community organizations, and local neighborhoods (Wikipedia, 2006). Such statements have varying impact on society, depending upon an individual's personal values and beliefs...
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