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Susan Ward from Small Business Canada concurs with the previously listed definitions by reiterating that marketing is the vehicle used to excite the consumer about the company’s particular product or service (Ward, 2008). Essentially, marketing is a game of attraction. Marketing requires a deliberate circumspection of target consumer groups...
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Once this information has been amassed, target specific promotion, distribution and pricing can be implemented to attract buyers to purchase particular products and services.
Examples of marketing abound in the consumer driven society in which we live. The definitions detailed above effectively quantify marketing as the promotion of products and services by creating an appealing advertisement campaign...
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As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept.
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