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There are stricter controls when the ads are aimed at children, foreigners or the "sick but hopeful." These tests to determine falsity are very important in a deception case.

Another test that the FTC performs is to determine if nondisclosure was used as deception. This means that the advertiser would tell the truth about some of the information but leave out undesirable information to the consumer...

This means that the advertiser would tell the truth about some of the information but leave out undesirable information to the consumer. Less appealing facts about the product would remain out of the ad, as in many cases dealing with hidden costs. As a consumer this is possibly the most harmful when dealing with deception because the ad doesn't reveal all of the information needed to make a clear decision necessary to make a good purchase...

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