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Designs for all samples submitted to SM merchandisers will be at par in level. This course of action is much less costly and risky rather than venturing outside SM or introducing other product lines ? considering CyGy's experience in manufacturing ladies wear and its relationship with SM. Now, having two brands with equally adept designs that can ensure orders from SM merchandisers, CyGy can therefore compete better in the current trends of Philippine garment industry and improve its market share...
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Now, having two brands with equally adept designs that can ensure orders from SM merchandisers, CyGy can therefore compete better in the current trends of Philippine garment industry and improve its market share.
In the long run, as CyGy Garments is expected to become more stable because of the marketing strategy stated above, it can then opt to supply other department stores and specialty stores or even do direct selling...
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