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The Multi-Culti Mosaic segment which is an immigrant gateway community. National City's high Hispanic and Asian community confirms the Multi-Culti Mosiac segment. Hispanics make up 60% of National City's population. (SANDAG July 2004). The Hispanic lifestyle tend to spend a lot of their income on items that make them look and feel good, such as make-up and fitness...
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(SANDAG July 2004). The Hispanic lifestyle tend to spend a lot of their income on items that make them look and feel good, such as make-up and fitness. Ms. Hogue describes her majority clientele as young, beautiful Hispanic women. Curves has to appeal to this market more by making fitness and health apart of their weekly routine...
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