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Power and choice are moving to the customer as never before, and leading to the commoditization of products and services in most situations.
In today's scenario, most of the institutions want to compete with others. To compete with other institutions, some institutions are getting autonomous status, some of them are trying to get ISO Certification, others are looking for accreditation status,
deemed university status, and some others are tied-up with multi-national companies (MNCs), and so on...
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The institutions, which are not ready to compete, will surely become as "Void and Vanish".
It is essential that academic institutions have to concentrate about some strategies, techniques, or methods by which they can become "Brand Building". And one such strategy is CRM. CRM strategy for an academic institution should lead to employment rather than merely giving education...
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