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Young girls know that such a group as 98 Degrees doesn't want an "ugly girl." Other promotions include things that we wouldn't think mattered like store displays. Cover Girl cosmetics spruce up store displays at least once a month. That's a lot of stores and work, but Cover Girl is planning on staying on top so they spend the money, which is about $63 million in ad support every year...
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That's a lot of stores and work, but Cover Girl is planning on staying on top so they spend the money, which is about $63 million in ad support every year. In doing the changes in store displays they promote their new colors and new products to the public, keep in mind they do so mainly through the "perfection" of their models...
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